People on Hootsuite love the extensive stats that ow.ly provides.
But most people reading ow.ly links on the web don’t realize that there is a simple way to get rid of the ow.ly iframe so that they can navigate to the linked website normally and pull the actual permalink for the article so that they can bookmark it etc.
Here it is:
“The ow.ly social bar can be closed via the x in the upper-right. You can also choose to hide the ow.ly social bar completely for all links you visit with your current computer/browser.
To do this, click the down-arrow next to the x close box, and then check the box that says ‘never show me ..’
I do think that Hootsuite should explain more about each of these points – especially #4 to their users.