Linda Sherman

Social Media Tool Tips, Health and Well-Being Fitness Tips, Twitter Extensions

Another Step in the Life of Artist Clara Berta

I am proud to say that I began to help Clara Berta of BertaArt  with the world of Social Media and SEO back in April 2009.  She already had a website, which put her ahead of many artists. Since then she has had great progress with Constant Contact mailings, Facebook Page, Twitter, Posterous and SEO. 

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Friday, Clara is having a party to celebrate the launch of the new BertaArt.com. It's a Joomla site and I'm usually a Wordpress.org girl, but the site is very pretty and hosted on the ever-cool server Rackspace where two of my favorite peeps Robert Scoble and R James Taylor work.

The party is being held at Clara's home gallery, so if you attend, you will have the opportunity to see her latest showing there, as well as tour her studio on the grounds.

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Light after Rain by Clara Berta

The Party:

Friday, June 25, 7pm - 10pm, Studio City 
RSVP on the Facebook event or send Clara an email: Clara at BertaArt.com 
Wine and Cheese will be served

Facebook is About to Make it Easier to Make Your Page About Them

I've been telling my clients not to use the "fan" word for some time. The ideal scenario is to use a Facebook Fan Page like a "group". Make it about "we" instead of "me".  One great example is Bruce Sallan's Facebook Page: http://facebook.com/aDadsPointofView  In just four months, it is up to over 1500 members.  There are active discussion groups and interaction on the wall is excellent.

Facebook is about to make it easier for members to join your Facebook Page. Facebook users are already accustomed to giving a thumbs up "like" to things they like on Facebook. Now instead of having to declare that they are a "fan" of a brand,  organization or person, they can join a page by saying they like it. The language would change but the results would be the same. The Facebook Page icon is listed on the members profile. 

The move is apparently linked to a desire for getting more Facebook ads for Pages. Oh I'm sorry - are companies not supposed to monetize?  Does that make them evil? Is Facebook supposed to belong to "the people"? You will definitely see that reaction but whole families will continue using Facebook because it's still a great platform.

I very much LIKE this CNET analytical article on the move published today: Twitter Pokes at Facebook's Marketing Future April 1 by Caroline McCarthy
I'm glad to have discovered Caroline (apparently the last on my block).

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Also at:
Inside Facebook March 29 by Eric Elden
Yahoo News   March 30 by Barbara Ortutay

Looking for examples of successful Facebook Fan Pages?

My clients are often looking for examples of successful Facebook Pages. Take a look at A Dads Point-of-VIew. 

This Facebook Page passed the 1,000 member mark in just 72 days.
The Page benefits from addressing vital topics on parenting as well as dating as a single parent and that the host, Bruce Sallan, is passionate about these subjects.
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There are more than 20 discussions going on the discussion page and good interaction on the wall.
Discussions