Facebook Should Allow Island Name in Hawaii Profile Locations

The islands in the State of Hawaii are the equivalent of the difference between living in Los Angeles or San Francisco in the State of California. The distances may be shorter in some cases, but we do after all, have to fly between them.

Once we know what island you are on, we might care if you are east, west, north, south shore - but except for a few big, easy to identify cities like Honolulu and Hilo, city info is not that useful.

Not to mention that some city names, like Waimea, are repeated on different islands.

Facebook only allows members to list a city and state in their profile location.

Local search and geomarketing which benefits from zip codes, computer IP's and geolocation platforms like Yelp for iPhone is related but a different issue.

Hawaii_map

Thank you to accessmaps.com for the map. Note distance between islands is not to scale.

Wonder about the FourSquare Bravo Badge?

Have you seen the Bravo badge on Foursquare and thought about what it meant?

Today I saw that Jim Turner @Genuine had unlocked the Bravo badge and I was curious what it was. Had he checked into his TV?

Then I saw that Jim had checked into Centro Latin Kitchen. A quick search produced an explanation of the Bravo Foursquare tie-up from the NY Times, Mashable and TechCrunch.

 
I wondered what the awareness level is for the badge by FourSquare users and if Bravo is getting any viral discussion from the game.
 
According to the Mashable article linked above, Ellen Stone, Bravo TV’s senior vice president of marketing has been very pleased with the FourSquare tie-up.  
 
I am a regular geo-location platform user, including Foursquare and I hadn't noticed talk of the Bravo badge till now.  But I look forward to following how the tie-up evolves. I continue to be very interested in geolocation marketing. There should be good potential. 
 
 

Bravo_foursquare_badge

Yelp - Cross Platform Friend Find Requested

Which of my friends are on Yelp?

Geolocation services like FourSquare, Gowalla and Whrrl allow us to cross reference to find friends cross platform. But as far as I know Yelp doesn't do this.

The last time I tweeted something about Yelp, I got a few friends to reach out to connect to me there. I like that. Most of my current Yelp friends are Yelpers with very little other social media activity. This does not make them lesser people but it does mean I haven't gotten to know them well.

You can find me at http://LindaSherman.Yelp.com

My recent find - Sushi on La Cienega opened about 2 months ago. They don't have a liquor license yet but I highly recommend them.

Yelp

Are You Using GeoLocation Platforms Safely

Today LaLaWag posted an excellent article written by Melissa Jun Rowley called FourSquared and FourScared  Important interviews with Sarah J. Gim and Paige Craig illustrate the specific types of scams that can happen. 

I have a great interest in Geolocation platforms and have been striving to use them safely.  As a Social Media Marketing Consultant, I think it is important to understand these platforms to be able to make recommendations to my clients. There are also positives in using these services which I have mentioned elsewhere on this blog and will write more about in the future.

It is not necessary to list your phone number on any of these platforms. I don't.  It is also not necessary to post outside your Geolocator network to Twitter or Facebook.

I vet people I friend carefully on all the platforms I am on. For Geolocation platforms, the vetting goes up a notch. Usually I know them personally. If not, we are selected Facebook friends. Frankly, Twitter friends alone is not enough to convert to a Geolocation buddy.

I am on FourSquareGowalla and Whrrl. I have zero intention of turning on the geolocator function on for Twitter or any other public platform. 

There may still be issues even with all these precautions, based on the podcast from the geolocation panel at SXSWi that points out there are ways to access the data inside these services if someone is so skilled as to do so.

Whrrl has a special privacy level called "trusted friends". Here is what John Kim, head of product marketing for Whrrl had to say about privacy on Geolocators.

Great Geolocation Podcast, Waiting for More SxSWi Podcasts

Here is the full length audio for the SxSW panel on geolocation. This panel at 5PM on March 16 was moderated by Lane Becker @monstro with panelists MG Siegler @parislemon,  Kate Imbach @kate8, Micki Krimmel @mickipedia and Joe Stump @joestump

You may also get excited as some did posting tweets saying they found the "motherlode" for audio for SxSWi when you see the URL for the podcast posted here. Sadly not. Any shortened version of this URL takes you to a 404. The handful of podcasts posted on SxSW.com are posted at http://www.sxsw.com/taxonomy/term/16 by "Andrew" within http://www.sxsw.com/interactive/news/videos_and_podcasts 

I am looking forward to more podcasts becoming available.  (Noted that Wayne Sutton put up some SxSWi "lapcam" video at http://socialwayne.com/.)

There are pieces of SxSWi presentations on video on the SxSW YouTube channel but since they are hosted on YouTube - they have to be less than 10 minutes long.  Here are 7 minutes from Gary Vaynerchuk's March 15, 12:30 talk with an opening sentence referring to Geolocation:

FourSquare helped us find SXSW parties, Heather Meeker's Belmont was my fave

4square_execs

Dennis Crowley (center) arriving at Heather Meeker's party at the Belmont about 1am

The Belmont party was announced spur of the moment March 13. Heather Meeker thanks Mike Prasad for helping to make this "flash party" happen and Brian Solis for sparking the idea. For the first hour, Heather's Belmont party was obviously an invite list. Then FourSquare, Whrrl and other check-in news took over.

The Belmont party was my favorite party at SXSW. I have to admit I didn't make it to every party to compare. I also loved AllTop/Kirtsy Guy/Girl BBQ on March 14.

I began the evening checking out the line at Stubbs BBQ which was entirely too long. Stubbs had been an easy walk from my hotel, La Quinta on 11th. TechKaraoke was being hyped on FourSquare but it was far away and after 20 years in Japan, I don't get so excited about karaoke.

Just on the next block from Stubbs however, I was able to identify a small gathering through FourSquare. Andy Sternberg attracted by the music (Andy knows music!) with friends who I enjoyed until we headed off to the Belmont party which was due to start at 11PM. Mark Krynsky, Geoff Livingston, Jim Weiler, Calvin Lee and I had a nice hang with great music.

Andy_sternberg_all_on_phones_l

Photo by Andy Sternberg at Red Eyed Fly March 13 on our way to the 11pm party at the Belmont. Based on Facebook comments, one of the most popular photos coming out of SxSW.

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Proof there actually was conversation at the Red Eyed Fly gathering

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The music at Red Eyed Fly

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Dave Matthews surrounded by babes: Krystyl and Malooz at the Belmont.

All photos by Linda Sherman unless otherwise noted.

@JeffPulver I Agree FourSquare Leaped @SxSW but Don't Forget @Whrrl

Good hearing from you Jeff. 

I agree that FourSquare took a huge leap at SxSW 2010. I got on FourSquare summer of 2009 but did not experience a feeling of ultimate usefulness until SxSW 2010. I haven't seen their membership figures but I imagine that SxSW took them to a new level. I have signed up for Gowalla but not used it yet so I can't comment on that platform.* 

One geo-locator service you didn't mention is Whrrl.

What I like about FourSquare and Whrrl is that I can choose privacy settings and within those services I am only broadcasting to my friends. I can copy to Twitter/Facebook when I choose. I have not turned on the geo-locator on Twitter and do not intend to.

I began using Whrrl just before SxSW following a Tech Crunch story on the service. There was a Whrrl team at SxSW which was helpful in getting me quickly through the initial learning curve. But though it is certainly more complex than Foursquare, it is not hard to use.  Whrrl has just as many, if not more check in locations than FourSquare. After check-in, I can add photos and notes to create a "story" about my Check-in Apparently, my stories stay archived on my Whrrl page instead of just scanning through. Here is one of my Whrrl stories from SXSW. I can choose to check-in to existing Whrrls or start my own.

*A Foursquare addict friend tried Gowalla, didn't like it and I took his word for it. I will probably try it out. But how many times can you check into one place? 

I did not stop using Twitter during SxSW. I live tweeted a few times during sessions. Apparently Facebook was getting pounded late at night at my hotel because it was fairly inaccessible for loading and tagging photos.

Wasn't the #140conf party at Lanai on March 13 WITH Whrrl?

I would agree with you that the "game" aspect of the Geo-Locators is a minor attraction.  Soon after beginning to use, Foursquare, I turned off the auto connect to Facebook which had my wall looking idiotic with frequent new badges.

Some representative articles on Geo Locators, Whrrl and SxSW 2010:

LA Lorek on Daily Finance
John Cook on Tech Flash
Kathryn Swartz on Appolicious

From: Jeff Keni Pulver 
Date: March 22, 2010 5:48:22 AM HST
To:Linda Sherman

SXSW 2010: The days twitter became less relevant

Jeff Pulver / http://jeffpulver.com

At South By Southwest 2010 (SXSW), a strange thing happened on the way to Austin. A community of twitter faithful shifted from sharing everything about everything on only twitter (and maybe Facebook) and changed their habits to rely on learning about what was happening and where things were happening by using foursquare and Gowalla instead. I'm sure there were other products and platforms being used including Loopt and GySPii but foursquare and Gowalla were the dominant platforms.

Friends of friends not attending SXSW may have (greatly) appreciated the reduction of what might otherwise appear as "noise" on twitter about specific happenings at SXSW. However, the unintended consequence of not using twitter at SXSW meant SXSW spent little time as a trending topic which in turn may have lowered the buzz and the impact being a trending topic can have.

In the year since SXSW 2009, a number of my friends became passionate and dependent on using Foursquare and/or Gowalla as the platform to share where they are and what is happening around them. At SXSW, this was taken to a new level. It turns out that if you are spending time around your friends and you have a chance to speak to them almost at will, there is something to be said about only sharing your location information and then having the ability to make decisions of what to do (or where not to go) based on this information.

There were times where I could feel the ebbs and the flows of the people move as different people checked into various locations. While most of this was felt locally in the place I was in, it also became apparent on the platforms when hundreds of people would rush to check in to a location. There were also times when it felt like I was chasing ghosts; These were the times I would go to a spot because a friend had checked into that spot only to discover they were no longer there.

Personally I thought foursquare's introduction of trending places was a good one and a foreshadowing of future features. I look forward to seeing more derivative information shared in the future. I believe it will be the information shared from the 1st and 2nd derivatives of the core information that will keep people using location based services. 

Based on an unscientific poll of a just a few people I spoke to during the breaks, at lunch and my flight home, a typical comment shared was: "I haven't been on twitter for 2 days. Not sure when I was on last on Facebook. Instead I just look on Foursquare for what is happening and where it is happening." These words were shared by many of the people I spoke with.

I do not believe this is the case of one community moving to a new platform just because it is new and cool. I believe the shift was intentional and was a means to an end. And it wasn't about the games or the badges but rather it was the tool used by people to figure out the: who, what, where things were happening. I also believe the shift was a transient one. Moments after returning from SXSW, I found myself and friends had switched back to using twitter once again as our default communication platform.

One cottage industry that could have taken off at SXSW would have been "safe & secure" smart phone recharge stations at the various parties. Turns out at SXSW, the duration for the battery life for many of our devices was less than the amount of time we ended up being awake. By the end of each evening, we were not only tired but our phones had no energy left either.

What does any of this this really mean? I am still not entirely sure. But I do believe SXSW 2010 will be known as the time Foursquare came of age and the place where at least one community’s dependence on twitter had shifted and their use of twitter changed, albeit slightly. This is a topic on my mind as I continue to work on April's #140conf NYC event and something I will be covering in detail tonight at the monthly #140conf NYC Meetup

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Best regards, Jeff

p.s. While at SXSW, David Spark caught up with me and captured one of my real-time web rants. You might enjoy listening to this

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Interested in the Real-Time Internet? Please consider attending #140conf NYC April 20-21. Tickets for the two day event cost only $140 while supply lasts. For more information and to register please visit: http://nyc.140conf.com

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