Wonder about the FourSquare Bravo Badge?
Have you seen the Bravo badge on Foursquare and thought about what it meant?
Today I saw that Jim Turner @Genuine had unlocked the Bravo badge and I was curious what it was. Had he checked into his TV?
Then I saw that Jim had checked into Centro Latin Kitchen. A quick search produced an explanation of the Bravo Foursquare tie-up from the NY Times, Mashable and TechCrunch.
I wondered what the awareness level is for the badge by FourSquare users and if Bravo is getting any viral discussion from the game.
According to the Mashable article linked above, Ellen Stone, Bravo TV’s senior vice president of marketing has been very pleased with the FourSquare tie-up.
I am a regular geo-location platform user, including Foursquare and I hadn't noticed talk of the Bravo badge till now. But I look forward to following how the tie-up evolves. I continue to be very interested in geolocation marketing. There should be good potential.
