Linda Sherman

Social Media Tool Tips, Health and Well-Being Fitness Tips, Twitter Extensions

Why You Should Go to 140conf LA Oct 4-5

Jeff Pulver, the curator of 140conf has made this conference exploring the State of Now a national and international platform. Many of the talks are as inspirational as something you might hear at TED. Twitter and other social media tools play into the conversation however, they are only tools. You will be inspired to use these tools for your cause, for your business for managing your own reputation on-line. But this is not a "how-to" conference.

It is more about being inspired and creating relationships that will last well beyond your time at the conference.

140conf Los Angeles has grown into a Family. There are meet-ups and parties in between the annual conferences that allow the Family to gather together.  Family Members come from all over Southern California. They come from outside our region as well. There is that much value in hanging out with us.

What did I get out of the 140conf LA I participated in at the Kodak Theatre last year? Because of the spirit of camaraderie, it was very easy to meet people. Not just to exchange business cards, but to spark the beginning of a lasting relationship. The Los Angeles digerati are definitely here but so are people from out of town that I have not met yet.

As a social media marketing consultant, I advise my clients to attend because, being followed on Twitter by people of high influence raises their Twitter influence metrics.  As you may know, it is not the quantity of people that follow you on Twitter, it is the quality. I have been on Twitter since Dec 2007 so I benefit from the types of relationships formed easily "back in the day". For Twitter newbies, making these types of contacts IRL (in real life) is a great opportunity.

I also enjoyed some great presentations. You can see those on the 140conf site. Find #140conf on Twitter at the hashtag.

I go to every 140conf party I can when I am in Southern California. I regretted missing one Sept 15th but sent this video message from Kauai:

I plan to attend 140conf LA Oct 4-5 as well as 140conf NYC in April. 

Twitter can foster some great relationships and a sense of shared community - combining that spirit on and off line increases the value for you exponentially.

Another Step in the Life of Artist Clara Berta

I am proud to say that I began to help Clara Berta of BertaArt  with the world of Social Media and SEO back in April 2009.  She already had a website, which put her ahead of many artists. Since then she has had great progress with Constant Contact mailings, Facebook Page, Twitter, Posterous and SEO. 

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Friday, Clara is having a party to celebrate the launch of the new BertaArt.com. It's a Joomla site and I'm usually a Wordpress.org girl, but the site is very pretty and hosted on the ever-cool server Rackspace where two of my favorite peeps Robert Scoble and R James Taylor work.

The party is being held at Clara's home gallery, so if you attend, you will have the opportunity to see her latest showing there, as well as tour her studio on the grounds.

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Light after Rain by Clara Berta

The Party:

Friday, June 25, 7pm - 10pm, Studio City 
RSVP on the Facebook event or send Clara an email: Clara at BertaArt.com 
Wine and Cheese will be served

My Sunday Night Shared Experience Tweet Makes a Hootsuite Webinar Appearance

No doubt it had a lot to do with the timing. Based on the info in the Hootsuite screenshot, when I tweeted this at 11 pm my time in Kauai,  it was 5 am on the receiving end. Probably a very quiet time in their home feed giving me a chance to "show up". 

 
The Twitter Community Shared Experience (#sharedexperience) is a favorite theme of mine. It is about sharing experiences that are Right Now. Possibly holding virtual hands during a small or large crisis. Because it is virtual it reaches across continents and time zones. Sunday's shared experience reflected in the Hootsuite screenshot was resolved in 90 minutes. I'll tell you all about it one day. The experience generated from a concerned tweep in Texas, hit California around 11 pm their time Sunday April 11th, and ended around 12:30 am. I was in Kauai which is 3 hours earlier than California.
 
Update:
When I posted this I had not yet had a chance to actually see the Hootsuite webinar yet. Stephanie Lupo, Community Manager at Iris Fields, a premier boutique event planning company headquartered in New York City had tweeted to me April 14 that she saw my tweet IN the webinar the first time it aired and had made a screen shot. My tweet was used to demonstrate the cool new "reply to all" function on Hootsuite. 
 
In addition, the Hootsutie Team Collaboration Webinar archive linked to here covers a very valuable update to Hootsuite for managing teams contributing to your Twitter account, allowing you to give two different levels of access to the account without having to give the team members the password for the account.
 
Finally, the Hootsuite University with training certification was announced. All in all definitely worth watching.
 
 
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Speaking of Community Managers, I was very happy to meet Dave Olson, Community Manager for Hootsuite, my last day at SXSWi 2010 March 16.  If you notice rain spots on Dave's hat - it rained on us that day in Austin.
 
Dave-olson--linda-sherman
Updates continue on the Hootsuite Blog. 
 
 
 
 
 
 
 

 
 

Must Do Event Tonight @DigitalLA W Hollywood Hotel

I'll be at W Hollywood Hotel for Digital LA tonight. Will you?  Especially given today's weather and the venue, this is going to be well attended and very cool.  Don't forget to check in on FourSquare with me.

I visited this hotel for the first time for their spectacular opening January 29. 
Ray J Gordon took some wonderful photos that day. He is currently on a trip to Africa working as an urban planner on a World Bank mission and I can't put my fingers on the photos immediately. You can follow Ray's trip on Twitter. 
So for now, here are some pics I took that day with my iPhone as I was tweeting the event while I was there.
It was a GREAT event with Jimmy Kimmel hosting, the Mayor speaking and lots of interesting inspiring insight into what it takes to get an MTA subway station, Hotel and Residence combination built.

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Ray shooting Jimmy Kimmel 

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Ray shooting singer Robin Thicke 

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The event drew lots of press

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The honorable Mayor spoke in both English and Spanish

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Dancing girls

Product Placement in "Up in the Air" American Airlines, Hilton, Travelpro

I was one of the last people on my Twitter block to see "Up in the Air". @RayJGordon and I comfortably caught the 10:20 pm show last night at the AMC 24 (5 minutes from my house in Miami).

We noticed that George Clooney is becoming more and more reminiscent of Cary Grant but Clooney has so much star power on his own, it hardly matters.

I enjoyed the film but definitely noticed the brand integration, product placement, brand placement - however, you would like to describe it.   All three brands received full storyline integration.  Travelpro lacked the logo in your face that you got with American Airlines and Hilton Hotels but the point was certainly made that that type of bag was the only way to travel for a serious traveler.

The Star Telegram provides us with insight into the deal with American Airlines for product placement.  Definitely a win-win. Apparently American Airlines didn't need to put up any cash, but they provided important access to planes, Admiral Club and airports (including coordinating with TSA), correct language on mileage plans, and some promotion of the film with non-cash tools such as a free trip to the movie's premiere.

I am personally a mileage junkie so I was right at home with the mileage banter but you may be disappointed to learn that the 10,000,000 mile card is fictional.

Brandweek writes that Hilton also maintains that they did not pay cash but did give free and reduced room rates to staff and allowed free use of ballrooms etc. for filming.

In my eye, every Hilton bed scene assured you that your bed at Hilton will be luxurious.

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Photo borrowed from @DaveTaylor's movie review.

Note: My use of Twitter usernames in posting this. Hilton doesn't have a catch all for Hilton Hotels in general, they have lots of specific ones.  I'm guessing that Travelpro waited too long to attempt to get a Twitter address, their brand name was overrun by travel biz folks. @AAirwaves - I'm sure there is a story there but at least they are easy to reference.

"Selective Tweets" has been obsoleted by @Hootsuite @Tweetdeck post to Facebook option

If you are using or thought about using the third party "Selective Tweets" Facebook application.....

Both HootSuite and TweetDeck allow you to choose which tweets to send to status update on Facebook. I am able to import my Twitter lists on both of these platforms so I have been defaulting over here lately.

It appears that Seesmic has the selectively post to Facebook option as well. But on my first attempt to make the connection, it did not connect properly. I have a question into @askseesmic on how to disconnect and try again.

There is a lot I like about Seesmic but importing Twitter lists doesn't appear to be fully functioning yet?

UPDATE:

@askseesmic answered me immediately: "go to the configuration menu * button on bottom left - under accts, click facebook and click minus button - then save"

I have now confirmed that selective posting to Facebook on Seesmic is available as well.

UPDATE 2:

It may seem counter-intuitive but you must OK "post to Facebook without prompting me" during Facebook connect or you will get this error on Seesmic when you try to send a tweet (even though select Facebook option has shown up as below).

error posting from Facebook on Seesmic

When Seesmic is set up, you will see this type of image when you check the boxes for both Twitter and Facebook. As with Hootsuite and Tweetdeck, it is simple to leave Facebook unchecked/unselected except when you want to post your update to both Facebook and Twitter.

share from facebook set up on Seesmic

UPDATE 3

Christina Warren (@film_girl) wrote about HootSuite's integration of Facebook on Mashable November 24, 2009.

 

@otherinbox proof I am wearing your lovely T Shirt

OK also proof that I turn clothes inside out when I disrobe.

Here's Ray horsing around with the clothes I threw on him.

I was getting into a gown today for the dermatologist to be able to burn off a few more sun damage whatevers.

My first multiple photo Posterous post using iPhone 3.0 copy paste in my search for the best Twitter photo with tweet handling that pulls tweet.

(download)

Sent from my iPhone

@echofon Pro does pull tweets with twitpic

So when I want to send photos from my iPhone, I'll use Echofon for now.

It doesn't have the cool embed image links that yfrog has (used in my last post here).

I like Tweetie 2 but I can easily switch over to Echofon when I send photos. Echofon does seem to have added some interesting features since I last used it like push.

I'm also going to experiment with sending Posterous posts with photos from my iPhone.

@yfrog you dropped 3 tweets from @tweetie 2 today

Three of the tweets with photos went through but three failed. 

I am still trying to find the ideal solution for sending tweets with photos where the photo page pulls through my tweet with the photo.

I recently wrote about this here with a kind comment from Calvin Lee. 

Perhaps the tweets being sent from my 3G iPhone with Tweetie 2 failed because the photo being brought through by @yfrog is too large?  Might it be because yfrog is not compressing the photos enough?

Can you please look into this?

Here's my yfrog stream:

This photo was stored in yfrog but the tweet failed: