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You are here: Home / Archives for Social Marketing

Social Marketing

Linda Sherman is a social marketing strategist and trainer. Social Marketing posts on Ask Linda Sherman include tips, initial reactions to social media platform changes and commentary too long to fit on Twitter. Linda also writes on this topic on BoomerTechTalk.com, LindaSherman.me, and KauaiMarketing.com.

Why WEW Did Not Make It

January 12, 2012 By Linda Sherman Leave a Comment

Update: There used to be a group on Kauai called WEW. Women Empowering Women. The owner didn't care for social media. Though Kauai is not a social media powerhouse, its residents do use Facebook. The WEW group never really took off mainly because the message didn't get out widely enough. But the … [Read more...] about Why WEW Did Not Make It

Filed Under: Kauai, Social Marketing Tagged With: WEW

Klout Alternatives and Trying to Understand the New Klout

November 9, 2011 By Linda Sherman Leave a Comment

This is a collection of my comments and thoughts in the wave of recent changes on Klout. I will continue to update it.I use Posterous for casual posting, what I call "Twitter extensions". This is not a complete treatment of this topic=====Peek YouMy comment on BL Ochman's: A New and Better Way to … [Read more...] about Klout Alternatives and Trying to Understand the New Klout

Filed Under: Social Marketing Tagged With: Influence, Influence Analysis, klout, kred, PeekYou

Photo shoot by Ray Gordon in Front of Ola

October 26, 2011 By Linda Sherman Leave a Comment

Julie at Pineapple Boutique

Ray Gordon shooting models Geri and Julie for Zen Knits in front of Ola at Turtle Bay, Oahu, Hawaii. The purpose of the shoot was to have photos for their website. From the shoot in the store with Julie: … [Read more...] about Photo shoot by Ray Gordon in Front of Ola

Filed Under: Featured, Social Marketing Tagged With: Oahu, Ray Gordon

PEC Personal Emotional Connection Phone Service

September 13, 2011 By Linda Sherman Leave a Comment

Zappos CEO Tony Hsieh points out that the telephone is an important branding tool. Zappos values PEC - personal emotional connection.  Web server host Host Gator also makes good use of PEC, whether they are aware of it or not. Their U.S. based reps are willing to spend time with … [Read more...] about PEC Personal Emotional Connection Phone Service

Filed Under: Featured, Social Marketing Tagged With: custserv, Host Gator, Server Host, WordPress, zappos

Please Share Your Japan Earthquake/Tsunami Information and Experiences

March 12, 2011 By Linda Sherman Leave a Comment

For a more robust list of Japan Earthquake Tsunami Nuclear Radiation resources please see my article: http://boomertechtalk.com/social-media-in-times-of-crisis-japan-earthquake-ts...=====CNN has a handful of youtube videos that they are re-running but we would so much appreciate hearing more from … [Read more...] about Please Share Your Japan Earthquake/Tsunami Information and Experiences

Filed Under: Japan, Social Marketing Tagged With: earthquake, Japan, tsunami

Facebook Changes Post to Status Today

December 10, 2010 By Linda Sherman 3 Comments

Following up on recent Facebook changes, Facebook today slightly changed the interface where you update status on your Facebook personal profile or Page.Facebook changed Post to Status.I believe they are reacting to complaints from users that it felt like "status update" had disappeared during … [Read more...] about Facebook Changes Post to Status Today

Filed Under: Social Marketing Tagged With: facebook, facebook fan page, tips

Now That’s Creative!

November 21, 2010 By Linda Sherman Leave a Comment

A for effort - not so much for English - but after all this is supposed to be from Spain....Contact information removed to protect the impulsive.=====From: Female Spanish NameDate: October 29, 2010 3:09:18 AM PDTTo: Undisclosed recipients: ;Subject: Financial Intelligent Unit (SFIU). … [Read more...] about Now That’s Creative!

Filed Under: Social Marketing Tagged With: pfishing

Happy Anniversary Social Media Examiner – Mike Stelzner

October 13, 2010 By Linda Sherman 1 Comment

Mike Stelzner interviewed by Linda Sherman 2009

Today is the anniversary of Social Media Examiner, launched October 12. Mike Stelzner tells the story here of what motivated the timing. One important factor - Mike would be speaking at Blog World 2009 where he knew social media leaders would be gathering. I had the opportunity to meet Mike … [Read more...] about Happy Anniversary Social Media Examiner – Mike Stelzner

Filed Under: Featured, Social Marketing Tagged With: bwe09, bwe10, Mike Stelzner, Social Media Examiner

New Facebook Groups – How to Protect Yourself

October 9, 2010 By Linda Sherman 5 Comments

Facebook made some new announcements this week. As usual, it is important to note what they have done and redo the settings on your personal account. The most noticeable change is the change in Facebook Groups. There were some positive intentions with this change, however, the current platform … [Read more...] about New Facebook Groups – How to Protect Yourself

Filed Under: Social Marketing Tagged With: facebook, facebook groups, facebook privacy

Check Your Yahoo Privacy Settings – Social Graph Option

September 16, 2010 By Linda Sherman Leave a Comment

This morning one of my clients contacted me with an emergency request. For the last couple of days very strange things were happening with his Yahoo account. His wife was notified on her Yahoo.com that he had just visited a particular internet site. It appeared even his emails were publicly visible … [Read more...] about Check Your Yahoo Privacy Settings – Social Graph Option

Filed Under: Social Marketing Tagged With: privacy, security, yahoo, YProductRunway

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