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You are here: Home / Japan / I Remember the Year Japanese Men Were Carrying Chihuahuas

I Remember the Year Japanese Men Were Carrying Chihuahuas

October 9, 2009 By Linda Sherman Leave a Comment

This blog post is in answer to a humorous tweet from @pbpartygirl Suzy McCoppin: “I’m sick of pretending I like chihuahuas”

It was because of the commercial series by money lender AIFUL that featured a caring father holding a chihuahua called Ku-chan in his arms. The point of the ad was that AIFUL was a source for cash when suddenly needed, such as to get a dog for your daughter who has spotted one with soulful eyes in a pet shop cage.

This is the first ad of what became a very successful advertising series.

This is an example of using a Posterous blog post as a Twitter extension. There was not enough room to tweet my answer to Suzy’s tweet, so I tweeted this post an answer to Suzy.

Japan Aiful Loan Company Ads Big Success

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Filed Under: Japan, TV Advertising Tagged With: aiful, chihuaua, Japan, japanese advertising, pets

About Linda Sherman

Boomer Tech Talk Managing Editor, Linda Sherman is passionate about senior health care and healthy longevity. Start-ups and board service in this field are of interest. Linda has a distinguished background of international subsidiary CEO/CMO experience. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. After setting up Coors Japan, Linda devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. Connect with Linda on Twitter and Instagram @LindaSherman.

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