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You are here: Home / Social Marketing / Wonder about the FourSquare Bravo Badge?

Wonder about the FourSquare Bravo Badge?

July 13, 2010 By Linda Sherman 2 Comments

Have you seen the Bravo badge on Foursquare and thought about what it meant?

Today I saw that Jim Turner @Genuine had unlocked the Bravo badge and I was curious what it was. Had he checked into his TV?

Then I saw that Jim had checked into Centro Latin Kitchen. A quick search produced an explanation of the Bravo Foursquare tie-up from the NY Times, Mashable and TechCrunch.

 
I wondered what the awareness level is for the badge by FourSquare users and if Bravo is getting any viral discussion from the game.
 
According to the Mashable article linked above, Ellen Stone, Bravo TV’s senior vice president of marketing has been very pleased with the FourSquare tie-up.  
 
I am a regular geo-location platform user, including Foursquare and I hadn’t noticed talk of the Bravo badge till now.  But I look forward to following how the tie-up evolves. I continue to be very interested in geolocation marketing. There should be good potential. 
 
 

Bravo_foursquare_badge

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Filed Under: Social Marketing Tagged With: bravo, foursquare, geolocation, Jim Turner

About Linda Sherman

Boomer Tech Talk Managing Editor, Linda Sherman is passionate about senior health care and healthy longevity. Start-ups and board service in this field are of interest. Linda has a distinguished background of international subsidiary CEO/CMO experience. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. After setting up Coors Japan, Linda devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. Connect with Linda on Twitter and Instagram @LindaSherman.

Comments

  1. Jim Turner says

    July 13, 2010 at 3:03 am

    Just as a back story I checked into the Centro Latin Kitchen while attending the speaker dinner for Wordcamp Boulder. I noticed the Bravo badge alert come across my screen and wondered what the tie in was to the Bravo badge and the restaurant. I’m still not sure. I was checking into the different advertisers across the bottom of the 4square site, Bravo, TLC and History channel and some and was a little fascinated about the way they were using it. Thanks for the post and would love to know if you get a chance to speak to someone behind the scenes on the campaign.

    Reply
  2. Linda Sherman Gordon says

    July 13, 2010 at 3:18 am

    Thanks for your feedback Jim. It certainly would be interesting to do some interviews. Since many of my clients are of the local search variety, I would like to start with Centro Latin Kitchen. I can see they’ve "claimed" their Yelp http://www.yelp.com/biz/centro-latin-kitchen-and-refreshment-palace-boulder so they (or the agency/consultant helping them) is probably hip to the benefits of local search.

    Reply

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